Congratulations to QSS Studio Holder Reuben Brown who has been announced as part of the Pallas Projects/Studios Artist-Initiated Projects 2025 cohort. Reuben, alongside six other Irish artists, will develop a solo exhibition of work showing at Pallas throughout 2025.
€URODANC€ is a new solo exhibition, interactive and experimental installation, participatory performance, experimental multi-channel documentary-style art film, and club night by emerging visual artist Reuben Brown at Pallas Projects/Studios; Dublin.
Taking cues from the high-camp euphoria of European pop and dance music – from Italo disco to ‘90s Europop, to hard house, €URODANC€ revels in the neon-lit, sweat-slicked ecstasy of the dance floor. The exhibition channels the fleeting, hyperreal rush of a Euro summer: sun-scorched beaches, wind-in-your-hair, thumping basslines, heartbreak strobing in 4/4 time, and the bittersweet pull of a song that feels like forever, but only lasts a season. Through moments of belonging and betrayal, break-up and revenge, recovery and renewal, €URODANC€ captures the shifting club landscapes of the past, present and the imagined future – where club culture is both sanctuary and spectacle, resistance and release.

Reuben Brown